Business Research Report for Communication help

This research is significant for me to understand the advantages and disadvantages of using the social network in business. From the introduction chapter, it can be evaluated that social networking platform may offer different services in terms of business communication like communicating with consumers about their needs and desires as well as effective to deliver the goods and services to the bulk of people (Rennie, and Morrison, 2013).This tool is also beneficial to get feedback about services for further improvement. Consequently, this chapter has not only improved my understanding but also enhanced my skills regarding research field. Along with this, it is analyzed that the project scope is wider which entails the development of Amazon business by using the social networking platforms like Linkedin, Facebook, and Twitter (Leonardi, et. al., 2013). As a result, this project is beneficial for me to implement this within an organization as it can enhance my personal as well as professional career. Through literature review, I have learned that the key advantage of using social networking is associated with a cost-effective approach which is required for business development. In this way, it is observed that a large number of sharing through online networking practices not only free of cost but also easy to access as well as beneficial to create the profile of the company and post the information about the products and services (Bryman, 2015).  As a result, I can use the social networking practices within an organization as I can grow in the marketing field in short-term as well as long-term. It is also analyzed that Amazon has gained its revenue by using the social networking strategies which enables it to build a distinguished image as compared to other e-commercial sites in the retail sector (Denscombe, 2014). This experience was effective for me to gain the revenue of company as compared to other key competitors. As a result, it could be significant to be a good marketing manager in future. I have also learned that company should facilitate the customers to access their websites by using the different platform of social media. In this way, it is observed that Amazon provides facilities to simply hashtag facilities to their customers for their products on Twitter (Chu and Du, 2013). This learning was beneficial for me to promote the company’s products and services through different marketing channels. During this research, I have also boosted my understanding regarding advantages of social networking sites. In this way, it can be evaluated that different sites like video, Ryze, and Linkedin are used to segment the particular market. This tool is used for formal business communication and also enabled the company to interact with the customers (Luo and Zhong, 2015). This experience has beneficial for me to improve my research and marketing skills. From this research, I have also extended my understanding regarding the limitation of social networking. In this way, I have learned that social networking sites can be quite risky for the business in case of data misuse. It is analyzed that if social media platform does not handle appropriately, then it may create a negative brand image in the customer’s mind. It may lead to decline revenue of the products and services (Okazaki and Taylor, 2013). As a result, I am able to create favorable brand image among customer’s mind. This will also improve my personal as well as professional career. Through this research, I have gained my experience regarding web-based social networking. In this way, it can be evaluated that web-based social networking is used in the dynamic changing environment and also beneficial to increase the return on investment. Furthermore, brand loyalty can be improved by taking the actual responses from the web-based social network (Asadi, et. al., 2014). This learning provides me the opportunity to implement the web-based social networking strategy within an organization. From the research methodology, I have learned that both primary and secondary data collection method is used to formulate the feasible result. In this way, the primary question is beneficial to assess the essential data and getting the reliable and valid outcome. But, at the same time, it is observed that secondary questionnaire is less effective as compared to primary based question (Bernard and Gravlee, 2014).   This learning is beneficial for me to create the research questionnaire in an effective manner. Along with this, I have learned that research hypothesis is a set of assumption which is created for obtaining the effective result. At the same time, it is analyzed that both qualitative and quantitative approach has been used in research in a different manner. I have gained my knowledge regarding the process of qualitative research. This process includes different steps like general research question, selection of subject matter, gathering data, analysis and interpretation, and conclusions and findings (Certo, 2015). It enables me to use these process in further research in an appropriate manner. During this research, I have also gained my knowledge about simple random sampling method . This method is used to find, and pool the information from those respondents who are entailed in research with the different intention (Bernard and Gravlee, 2014). This method is beneficial for me to choose the participants from a large number of population. From the study of quantitative research, I have gained my experience regarding the different process of quantitative research like gathering of data,   data analyzing, interpreting findings and preparation. At the same time, I have increased my knowledge regarding research instrument. In this way, I have learned that there is a various method to measure the rating instrument like rating schedule, time and motion log and performance checklist. This research has also gained my understanding regarding research limitation. In this way, I have learned that inadequate resources, inability to control the business purpose, and lack of time with the statistical tool. In the last, I have increased my knowledge regarding time schedule which is beneficial for me to perform the activities in a specified time period. Asadi, A., Wang, Q., and Mancuso, V. (2014) ‘A survey on device-to-device communication in cellular networks’,  IEEE Communications Surveys and Tutorials,  16(4), pp. 1801-1819. Bernard, H. R., and Gravlee, C. C. (Eds.). (2014)  Handbook of methods in cultural anthropology. UK: Rowman and Littlefield. Bryman, A. (2015)  Social research methods. UK: Oxford university press. Certo, S. (2015)  Supervision: Concepts and skill-building. UK: McGraw-Hill Higher Education. Chu, S. K. W., and Du, H. S. (2013) ‘Social networking tools for academic libraries’,  Journal of librarianship and information science,  45(1), pp. 64-75. Denscombe, M. (2014)  The good research guide: for small-scale social research projects. UK: McGraw-Hill Education. Leonardi, P. M., Huysman, M., and Steinfield, C. (2013) ‘Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations’,  Journal of Computer?Mediated Communication,  19(1), pp. 1-19. Luo, Q., and Zhong, D. (2015) ‘Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites’,  Tourism Management ,  46, pp. 274-282. Okazaki, S., and Taylor, C. R. (2013) ‘Social media and international advertising: theoretical challenges and future directions’,  International marketing review,  30(1), pp. 56-71. Rennie, F., and Morrison, T. (2013)  E-learning and social networking handbook: Resources for higher education. UK: Routledge.